In tennis come the first two endorsement contracts for players from racket manufacturers and clothing/shoe brands. In general, endorsement agreements fall into two buckets: the first agreement and subsequent agreements. “Fila has such a great history of sponsoring champions and I`m happy to wear the same brand as the players I admired as a junior,” said Querrey. “I am very excited to give something back to the tennis community as a mentor for young players in fila-sponsored academies.” The FILA® brand was founded more than a century ago by the Fila brothers from Biella, Italy. FILA® is today one of the leading sports and lifestyle brands marketed worldwide. FILA has gained worldwide recognition in tennis through the marketing of products with a high content in design and style, supported by professional athletes from all over the world. “For a junior player who has a lot of potential, there will be a real interest from both (markets) in making a deal,” Beres said. “It`s pretty rare for one company to spend money and the other party doesn`t want to spend that much money.” Top 30 players also wear Lacoste, New Balance, Ellesse and Asics (all 1). A player does not have a (visible) sponsor at the moment.
Visit tennisWarehouse to see the entire collection of tennis clothing and shoes. The top 30 male players play with six different racket brands: Wilson (12), Babolat (6), Head (5), Yonex (3), Prince (2) and Tecnifibre (1). A male player is currently playing with a blackened racket. To represent the sponsorship landscape at the top of the profit, an overview of the top 30 men and women from the start of the 2020 season and their clothing and racket sponsors has been established. Companies` strategies are very different. A company can simply contract a team of different players in the hope that one of them will meet and they can market them. Others may be more budget-conscious and only hire a few players to stay online and efficient. With the money paid to athletes, brands also have to pay to market them, so the company`s costs increase with each new athlete. FILA has a long and remarkable history in the tennis world, which includes supporting ATP Tour and WTA athletes, tennis tournaments and organizations.
FILA is the sponsor of the BNP Paribas Open, the Tennis Hall of Fame Open, the Rogers Cup and Rogers Cup, the Western & Southern Open, the Porsche Tennis Grand Prix, the Argentina Open, the Cordoba Open, the Rio Open, the Brasil Open, the Rakuten Japan Open and the Junior Orange Bowl International Tennis Championship. In addition to event partnerships, FILA is the official supplier to Tennis Canada, the Argentine Tennis Association (AAT) Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch and kim Clijsters Academy in Belgium. “I am so grateful for the opportunity to represent FILA both on and off the square,” bertens said. “FILA has a long history of sponsoring the best tennis players in the world, and it is a great honor to be part of this family.” Across the line, Beres says tennis endorsements have declined over the years. Tennis was once the sport with the most marketing dollars that were spent on personal confirmations. But that hasn`t been the case in 40 years, allowing apparel companies to spend elsewhere, whether it`s for other sports or just other celebrities. Racket makers have all seen a decline in their market share and the time between new racket purchases for recreational players is at an all-time high, resulting in smaller budgets that can be spent on player approval. For players outside the Top 100, wait until they only sign product offers or bonus offers. Beres says that if a 24-year-old, for example, ranked 150th in the world, gets a bonus-only deal — a good catch for an established player with a lower ranking — may likely be due to the fact that that player has remained loyal to a brand since juniorhood and the brand rewards that. . . .